The best way to distinguish yourself from your competitors is to build a unique brand identity. Corporate Branding is the identity or appearance an organization portrays to its intended customers and the public in general. The brand should be a representation of the organization’s mission, values, vision, and goals they are trying to convey and should be relatable to the products or services being offered.
A Brand allows an organization to personally define its business personality, characteristics, and purpose. Establishing an identity has proven to lead customers to choose one organization over others, sharing or admiring the purpose, belief, or cause being portrayed. Relating to a company allows a business to use emotional marketing, directly driving customer trust. And building trust leads directly to higher customer retention, increased referrals, and higher profits.
So what does Corporate Branding mean for your website? When developing a Corporate Brand, it is important to focus on all marketing aspects and remain consistent throughout and it starts at the website. From logo, fonts, content, color scheme, and media, we establish a visual brand identity. The foundation of all marketing efforts starts with a website. Including, physical signage, readable content, video media, letterheads, business cards, etc.. all stem from the core foundation of web design. Corporate Branding is the number one marketing tactic to create awareness and recognition that is so vital to the growth and prosperity of an organization. After all, we’re not just building a website, you are establishing a brand.
