Phase 1: Kickoff and Discovery
Understanding your business model and goals is crucial to designing a website that is effective for business growth. Through our questionnaire and meetings, we will gather all the information needed to help us design your site based on your goals and needs. In designing your web presence, we become an extension of your brand, so a design that is consistent with your existing structure and culture is vital.
Phase 2: Concept Outline and Content Development
Before we dive into the back end of design and development platforms, we lay out a roadmap that we will follow to achieve the goals set forth in Phase 1. We will deliver a sitemap, outlining a proposed structure from a page standpoint. With a solid blueprint in place, it will be our job to collect, organize, edit, and deliver content for each page of the website. Collaboration is key in this phase so that we are ensuring the right goals in the design phase.
Phase 3: Design Foundation and Website Design
After your content has been delivered, our team will work with you to polish the look and feel of your new website. Using the mockup designs as a guide, we will create a non-functioning, comprehensive layout, showing possible design directions. With our roadmap in place and clear milestones set, we dive into the fun stuff and create a responsive, stunning design that is consistent with the image your brand is built upon.
Phase 4: Development, Optimization, and Draft Submission
With all of the necessary architecture, content, and design elements in hand, we will create the first working version of your website. This is where your site starts to come to life. As much as we would love to say we hit the nail on the head every time, it is simply not the case. We always expect fine-tuning and polishing after the initial build and we welcome open dialogue in working out any kinks or refinement needed.
Phase 5: Completion, Delivery, and Continued Monitoring
Preparing your site to “Go Live” will consist of one final round of revisions and testing. Once the site is ready, we will complete some quality assurance checks and run through the final pre-launch checklist. Websites are not finite things. In the world of online marketing, optimal tactics change daily. Your business grows and evolves and search engines such as Google are constantly tweaking their results algorithm. Because of that, we will be a constant partner in your operations.
We will continue to maintain your site and tweak it as necessary to keep you on top of the competition and deliver the best customer experience around.
Now that you know a little about how the process works. Let’s get the ball rolling! contact us today!
